![]() ![]() Professional fonts purchased from most of the name brand vendors are normally much better at kerning or auto. This is especially true of fonts that can be downloaded for free from the Internet. Fonts provided with any of the popular design programs can vary considerably in quality. ![]() Was there a term we missed? Let us know! We will add it to the list and help demystify the design world, one definition at a time. Lastly, leading refers to the spacing between lines of text. The colors that are used on a computer or screen display are a combination of red, green, and blue.Įxample: Is the file setup correctly with RGB values for the website? They often include several weights ranging from light to heavy.Įxample: We chose this typeface because it has a lot of options and flexibility when designing.Ī symbol or mark that represents a business or organization.Įxample: The Starbucks logo has evolved, yet has always remained recognizable.Ī brand is the culmination of all your marketing efforts, including your logo, color scheme and type, website, print, and online materials.Įxample: The Coca-Cola brand is so famous-due to the iconic color, script font and the unique shape of the bottle-that even if they do not use their logo in an advertisement, the brand is still instantly recognizable.įull bleed simply means artwork extends to the very edge and there is no border.Įxample: Let’s print this full-bleed so there isn’t a border.Ī system for matching colors, used in specifying printing inks.Įxample: Our brand color is Pantone 243 C.Īlso known as process color or four color, CMYK refers to the four inks used in some color printing: cyan, magenta, yellow and key (black).Įxample: Are we printing this CMYK or using a Pantone? This term, which is often misused, refers to the specific size and weight of a typeface.Įxample: The font I’m using here is Georgia Regular 60pt.Ī family of fonts is known as a typeface. Not to be confused with tracking, kerning is the adjustment of space between two individual letterforms or characters.Įxample: The kerning needs to be fixed in that logo before you do anything else.Ĭommonly known as line spacing, leading is the amount of space between lines of text.Įxample: Let’s adjust the leading so the text is easier to read. This article defines a handful of popular terms and puts them in context to help you understand the meaning.Īlso known as letter spacing, tracking is the uniform amount of space between each character of a word, line, or block of text.Įxample: The tracking is too tight and the letters are on top of each other. Feeling lost when speaking with your designer like they are speaking another language? With any industry, there is a specific set of terms used. ![]()
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